Overview
The Search Trends node enables you to analyze search engine data and gain insights into public interest over time, regional preferences, related topics, and trending searches. This node provides access to search trend analytics, helping you understand search patterns, popularity changes, and emerging topics across different time periods and geographic regions.
Input Configuration
System Selection
Choose the type of trend analysis to perform:
Trends: Analyze the popularity and trends of specific search queries over time
Trends Now: Access current trending searches and real-time search data
Selection Method: Use the System dropdown to switch between analysis types
Data Focus: Each system provides different types of trend insights
Search Engine Configuration
Search Engine Selection: Choose the search platform for trend analysis
Default Setting: Google is the primary search engine option
Platform Data: Different engines may provide varying trend insights and data availability
Query Configuration
Query Input: Enter the search term or phrase you want to analyze
Input Method: Type keywords in the "Enter query" text field
Search Scope: Treat this as you would a normal search term or phrase
Connection Point: Can receive query terms from other flow nodes
Trends Analysis Configuration
Data Type Selection
Choose how trend data should be presented:
Interest over time: Track search popularity changes across time periods
Compared breakdown by region: Compare search interest across different geographic regions
Interest by region: Focus on geographic distribution of search interest
Related topics: Discover topics related to your search query
Related queries: Find search terms related to your main query
Category Filtering
Category Selection: Choose specific categories to narrow your search analysis
Available Categories: Wide range of categories including business, entertainment, health, technology, and many others
Filtering Purpose: Focus trend analysis on specific topic areas or industries
Relevance: Select categories that best match your search query context
Property Specification
Choose the type of search data to analyze:
Web Search: Standard web search trends and data
Image Search: Trends related to image searches for your query
News Search: News-related search trends and interest
Google Shopping: Shopping and product search trends
YouTube Search: Video search trends on YouTube platform
Advanced Settings
Access additional configuration options by clicking the settings icon:
Location Configuration
Location Selection: Choose the geographic location for trend analysis
Default Setting: United States is typically selected by default
Geographic Scope: Select different countries or regions based on your analysis needs
Market Focus: Choose locations relevant to your target market or research area
Time Zone Configuration
Time Zone Setting: Select the appropriate time zone for data analysis
Numeric Format: Time zones displayed in numeric format (e.g., 420 for Pacific Time)
Data Alignment: Ensures trend data aligns with your local time preferences
Regional Consistency: Match time zone with selected location for accurate analysis
Region Specification
Region Type Selection: Choose the level of geographic detail for analysis
Available Options:
No region: Analyze without specific regional filtering
COUNTRY: Country-level trend analysis
REGION: State or regional-level analysis
DMA: Designated Market Area analysis for media markets
CITY: City-level trend analysis
Granularity Control: Select appropriate geographic granularity for your research needs
Date Range Configuration
Time Period Selection: Choose the timeframe for trend analysis
Available Options:
now 1-H: Past 1 hour of real-time data
now 4-H: Past 4 hours of real-time data
now 1-d: Past 1 day of data
now 7-d: Past 7 days of data
today 1-m: Past 1 month from today
today 3-m: Past 3 months from today
today 12-m: Past 12 months from today
today 5-y: Past 5 years from today
all: All available historical data
Analysis Scope: Choose timeframes that match your research objectives and trend analysis needs
Output Configuration
Trend Results
Data Output: Displays trend analysis results in the Output section
Visualization Data: Results can include charts, graphs, and statistical information
Export Capability: Trend data can be used by other nodes for further analysis
Connection Point: Output data can feed into reporting, analysis, or visualization nodes
Execution Control
Run Prompt Button
Location: Top-right corner of the interface
Function: Initiates the trend analysis based on configured parameters
Processing: Retrieves and processes search trend data according to your settings
Results Display: Trend analysis appears in the output area upon completion
Best Practices
Query Optimization
Specific Terms: Use clear, specific search terms for more accurate trend analysis
Keyword Strategy: Consider synonyms and related terms for comprehensive analysis
Trending Topics: Research current events or topics that might influence search trends
Time Sensitivity: Consider seasonal patterns and temporal relevance of search terms
Analysis Configuration
Appropriate Data Types: Choose data types that match your analysis goals
Category Selection: Use relevant categories to filter and focus your trend analysis
Geographic Relevance: Select appropriate regions based on your target audience or market
Time Frame Consideration: Choose between historical analysis and real-time trends based on your needs
Data Interpretation
Context Analysis: Consider external factors that might influence search trends
Comparative Analysis: Use multiple queries or time periods for meaningful comparisons
Regional Variations: Account for geographic differences in search behavior
Seasonal Patterns: Recognize recurring patterns and seasonal fluctuations
Integration Considerations
Flow Architecture
Data Pipeline: Use trend data as input for market analysis, content planning, or business intelligence
Automated Monitoring: Set up regular trend analysis for ongoing market monitoring
Comparative Studies: Chain multiple trend analyses for comprehensive market research
Alert Systems: Use trend data to trigger alerts for significant changes or opportunities
Use Cases
Market Research: Analyze consumer interest and market demand for products or services
Content Strategy: Identify trending topics for content creation and marketing campaigns
Competitive Analysis: Monitor search interest in competitors or industry topics
Seasonal Planning: Understand seasonal search patterns for business planning
Crisis Monitoring: Track search trends related to brand reputation or crisis management
SEO Strategy: Identify trending keywords and search patterns for optimization
The Search Trends node provides powerful search analytics capabilities, enabling data-driven decision making based on real search behavior and interest patterns across time and geography.